Meet the team

Born and raised in Pakistan, Umer started his journey in Finance in 2006 with his BCom from the University of Karachi. In 2011, he moved to the UK and completed a BSc (Hons) in Applied Accounting at Oxford Brookes University, and also became a Chartered Certified Accountant.

Having worked for an accounting firm, education services provider and fashion brands, Umer joined translate plus in 2015 as a Management Accountant and since then has grown from strength to strength in his roles contributing towards the success of the business. He currently leads translate plus' finances and co-manages the business.

Coming from a culture rich in gastronomic variety, Umer considers himself a foodie and enjoys cooking. He also loves to travel and spends a great deal of his free time with his family and friends!

With over a decade of experience working for multiple translation companies, Adrian’s strong technical background has driven the translate plus technical offering to help meet our client’s requests. Having worked across the world and seeing many different cultures, Adrian understands the importance of localization to deliver a global message. Adrian: “translate plus is an ever-evolving company that always rises to a challenge to meet the requirements of our clients. I always feel proud to be part of the translate plus family and work so closely with our industry experts.”

Liina is a seasoned localization & language professional having worked in the industry for over 20 years. Her expertise lies in managing operational excellence. She originally hails from Estonia but is now based in London.

Liina’s big passion is travelling and learning about different cultures. Her trip of a lifetime so far is a year spent travelling across Australia.

Nikolay’s interest in working with diverse cultures and teams stems from his educational background (he currently holds an MA in International Relations). After acquiring 13 years of operational experience in large IT companies, he decided to join the translate plus family, embracing the challenge to drive smart operations within the company. Nikolay loves spending his free time with his family and friends and he also enjoys walking and travelling!

A graduate of English and American Studies, followed by a MA in Internal Relations, Maria has a flair for languages and thrives in a multicultural environment. She started her translate plus career at an entry-level position and has quickly raised in rank since. After taking over the Operations Manager role, Maria’s focus has been the overall people management and fulfilment of the operational business targets. In her free time, she enjoys reading and long walks with her Cavalier King Charles Spaniel.

With 20 years of experience in global creative adaptation, Nara currently looks after the Creative Language Services department of translate plus, focusing on the strategic global delivery of Groupe-specific transcreation and production projects.

She has previously helped brands generate competitive results through strategic localization with marketing campaigns, working for media agencies such as Tag Worldwide, Havas, BBH, Mother and Freedman on projects for world-leading brands.

Nara loves all kinds of sports including snooker! She is also a Saracens Touch rugby player, an avid skier and a motorsports enthusiast, ready with the spanner when her son is out on the track.

Originally from Berlin, Nicole joined translate plus’ London office as a Project Coordinator in 2009 and a few years later moved into the HR department, where she currently works as an HR & Training Manager. Nicole holds a BA in Chinese & Linguistics and also an MA in Bilingual Translation from the University of Westminster. Spending time outdoors with her family is what she loves doing the most, as well as practicing martial arts, doing crochet, reading and enjoying stand-up comedy!

Nuno started in the pre-press industry, being responsible for newspaper design departments at the age of 22, before he joined translate plus London. Nuno enjoys long family trips with his wife and two boys, as well as cooking and gardening! He also loves the countryside. Although a true Portuguese at heart, Nuno does not like hot weather and prefers the British weather instead!

With vast experience in the translation industry, Cristian’s passion for technology has nurtured his interest in the latest tech trends and developments - from gadgets and cutting-edge software to consumer products and more B2B solutions. Since taking over the Technical Consultant role, Cristian’s focus shifted to finding new ways of improving translation workflows through the power of technology. He’s also an avid gamer and loves playing tennis, as well as exploring new hardware and gadgets!

With 8+ years of experience in client services and account management and an educational background in translation and interpreting, Chiara is currently responsible for driving new business opportunities on the Creative Language Services side of the business, as well as expanding existing ones within Publicis Groupe. When she is not discussing global adaptation and transcreation opportunities with different Publicis Groupe agencies, you’ll find her playing basketball (or football) with her teammates - or spending time with her two lovely young children and husband!

Passionate about marketing and digital trends, Alexandra leads the marketing team’s activities including strategy, campaigns, brand design and comms. She previously studied Media & Comms in Athens, and then later on, Promotional Media at Goldsmiths, University of London as well as Film Curation and Programming at Birkbeck, University of London. Alexandra strongly believes in the power of collaboration combined with creativity to achieve inspiring work. Before joining translate plus, Alexandra worked at different creative design studios, as well as supporting independent short film productions in London. She’s a film buff and loves modern art, dogs and nature - especially Greek islands!

Arian is a Software Development Director at translate plus, currently based in our London office. He holds a BSc in Computer Science with Games Technology from City University, London and has a long-standing interest in how software technologies are built and work. During his free time, he enjoys playing video games and watching films!

Atanas started his career path in the US with Work and Travel exchange student programs – this is when he discovered his passion for Finance. After graduating with a master’s degree in Accounting, he took the opportunity and joined the translate plus Sofia family. When he is not dealing with invoices, numbers and spreadsheets, he spends his time with his family and friends.

David is our Sales Director at translate plus. He has 12 years of experience in building high-performing global sales teams in the localization industry.  He oversees the new business sales team and is responsible for achieving our ambitious growth targets.

Valentina, originally from Italy, began her UK journey in 2011 through an Erasmus program at the University of Warwick. She later returned in 2013 for an MA in Translation Studies, which ignited her passion for translation. Valentina's translation career spans various agencies, where she excelled and honed expertise in vendor management and in-house recruitment across multiple regions. She now serves as Head of Talent & Vendor Management at translate plus, overseeing vendor management and leading in-house talent recruitment efforts. Beyond her career, Valentina seeks adventure, exploring new lands, experimenting with cuisine, practising reformer pilates, and discovering new dining experiences.

With a foundation in translation and interpreting cultivated in Spain, Beatriz began her journey in the translation industry back in 2006. In 2011, she became an integral part of the London Operations team at translate plus, initially as a Project Manager, then Team Manager and now as an Assistant Operations Manager.

Beatriz considers herself a language geek, a true testament to her academic pursuits in German and English, coupled with her ongoing self-teaching journey in Greek. Beyond the realm of languages, she loves exploring the world through her travels!