Our language and cultural consultancy service can help you understand whether a particular technology is the right choice for a given project, and if your selected concept and creative copy are suitable for the intended market.
When creating new product offerings and global marketing campaigns, cultural consultancy is a must-have service as it ensures the cultural appropriateness of your creative copy and concept before it hits the international market.
Cultural consultation evaluates the extra-linguistic suitability of the content and removes any cultural insensitivities or non-applicable ideas about newly launched products during the transcreation process.
By accessing our network of transcreators and deep linguistic knowledge, we provide concept testing by giving you structured feedback on proposed product names, slogans and straplines to ensure the use of the most suitable local language versions for your intended markets.
We can also advise on the potential implications (e.g. political, social, ethnic or gender-specific) of text or imagery proposed for use.
In cases where the key idea behind a concept or creative copy is not suitable for the selected market, we will provide culturally suitable linguistic equivalents that will resonate with your target audience.