translate plus were featured in Slator’s ‘Transcreation and Multilingual Content Origination’ report, which investigates the growing demand for transcreation amongst brands.
Drawing from nine language service providers, including translate plus, the ‘Transcreation and Multilingual Content Origination’ report provides readers with a strong overview of the global advertising ecosystem, agency structure, multilingual content origination approaches and the cultural input needed for maximum local relevancy in global communication. The latter is an essential step for any global adaptation needs.
Additional insights from translate plus’ Global Growth Director, Svenja Müller, and Global Implementation Director, Jean-Christophe Mauvieux, are provided in the report. They talk transcreation in-depth, highlighting what makes it such an essential step in the creative and production process.
Svenja Müller currently oversees the development and execution of the external global growth strategy of translate plus, while Jean-Christophe Mauvieux leads the business relationship with Publicis Groupe and focuses on developing our Creative Language and VO Services offering.
translate plus are members of Slator’s Directory. To get the report, please visit Slator’s relevant page.
For more information about the transcreation and creative language services we provide, as part of one of the largest advertising networks in the world, please visit this page.