Publicis Groupe launches ‘The Pact’, a digital advertising initiative powered by Epsilon

Published on May 5th, 2020

During these times of uncertainty, it is important to offer clients digital marketing services that go above and beyond and to do that, brands need to be bold, disruptive and distinctive.

Publicis Groupe has recently launched ‘The Pact’, a digital media planning and buying service powered by Epsilon. This unique offering promises to provide all U.S. mid-size businesses guaranteed outcomes to help them maximise their return-on-advertising spend (ROAS) through the current crisis and to set the foundation for them to be recovery ready.

Combining Epsilon’s AI-led data technology with Publicis’ unrivalled media scale (including translate plus’ language solutions), ‘The Pact’ makes a simple yet bold promise: to deliver results or clients will receive a full refund for their digital investment.

To find out more about the initiative, please go to:

Posted on: May 5th, 2020