translate plus understand the importance of market research to every business. Data provides a foundation for business strategy; for companies that wish to expand their products or services globally, it’s vital that they consider all aspects of localisation. Take, for example, a survey: factors such as how the phrasing of a question in another language can completely alter the meaning will determine whether the responses are usable in providing a basis for decision-making.
That’s why we have a dedicated market research team, highly experienced in providing language solutions for global market research clients, such as Kadence International, Instantly, AIP (part of the Rakuten Group), Future Thinking, Norstat and GfK. Our team of mother-tongue linguists are well equipped to support your localisation requirements, whether it’s back-translation and verbatim coding, translation of questionnaires, functionality testing or more.
To find out the full details, please read our new market research fact sheet here. If you would like to hear more about the solutions that we offer, or if you have any questions, get in touch.