translate plus to support GSK and Publicis Production x Tag partnership with campaign adaptation

Published on September 21st, 2020

Publicis Production in collaboration with TAG have entered into a production partnership called CIRCLE with GSK Consumer Healthcare to help GSK reinvent its entire global production ecosystem and drive marketing transformation.

Fully embedded in CIRCLE, translate plus will support this new scalable production model for end-client GSK with campaign adaptation work, including transcreation, creative copy translation and other in-market language services.

Publicis Groupe COO, Steve King said, “GSK’s vision for this model is a pioneering one. They want to use the billions of audience data points we hold to produce better assets to grow their brands and business. And they want to do this at speed. Between Tag and Publicis Production, we have every type of specialism that they need to do exactly that. We are really proud to be jointly building this with them”.

Arthur Sadoun, Publicis’ CEO, also commented on this key win, highlighting that it “is a true testament to our leading capability in this area”.

Read more about the partnership here.

Posted on: September 21st, 2020