In order to effectively compete on the internet and to be truly international, you must be certain that your multilingual SEO (search engine optimisation) and multilingual PPC (pay-per-click) campaigns are optimised to appear favourable in search results within every market and language you are targeting.
This is not a simple matter of keyword translation to achieve the same online results as your home market. To engage with the right audience and optimise your SEO for multilingual websites, keywords and web content must reflect the culture and linguistic nuances of your global customers within their local markets.
With more of your customer base online than ever before, digital marketing is the fastest growing and arguably the most important strategy to engage with your customers. Technologies such as Google analytics allow you to turn terabytes of browsing information into manageable and usable data for driving sales and growth through multilingual SEO, multilingual SEM (search engine marketing), and multilingual PPC.
But how can you use these tools effectively to take your business global?
Using linguists who are specifically trained in SEO for multilingual websites and experienced with multilingual SEO, SEM and PPC campaigns, we offer a range of services to help you increase your search ranking, relevancy of keywords, click-through rates (CTR) and conversions, whilst retaining your brand voice and consistency.
Using in-country linguists, we achieve these results through a selection of services including, keyword translation and text localisation, as well as keyword and text transcreation which includes descriptive copywriting. We can highlight local relevant words or phrases not already included in your campaign, and analyse competitor keywords in relevant markets.
By using the latest search tools such as Google AdWords, or whichever engine is most widely used in your target market we can test your efforts to date and help to improve your SEO for multilingual websites. But overall we’ll retain brand names or the protected terms from your glossary.
- Specialist, trained “search” linguists
- Optimisation for all search engines
- Website translation
- Keyword translation
- Multilingual SEO
- Most relevant information for target audience
- Appear in most relevant searches
- Higher click-through rates (CTR)
- Increased ROI