Jabra
As with many multinational brands, Jabra were struggling to achieve consistency throughout their online messaging.
The Client
Jabra produce award-winning headsets and speakerphones on a global scale. With sales offices all over the world, they market both business-to-business and business-to-consumer product lines. As part of their parent company, GN Store Nord, they continue to design state-of-the-art communications solutions.
The Challenge
As with many multinational brands, Jabra were struggling to achieve consistency throughout their online messaging. Following a company-wide re-brand, Jabra wanted to relaunch their entire online presence, including technical documentation such as user guidelines, across multiple content styles and into 16 languages, totalling over 3.8 million words.
The Solution
With so much content existing already, translate plus reviewed all current content to create an approved glossary to ensure brand consistency across the 16 languages.
With so much content existing already, translate plus reviewed all current content to create an approved glossary to ensure brand consistency across the 16 languages.
With nearly 4 million words to translate, the localisation workflow needed to be efficient and reliable. translate plus developed a bespoke integration between i plus, the translation management system from translate plus, and Jabra’s CMS platform, Sitecore, so Jabra could seamlessly manage the transfer of data, access their translation memories and glossaries online and see real-time reports on the progress of the project.
All content is reviewed internally by Jabra before going live. So that reviewers are able to see if any changes made will alter the layout of text on the target web page, translate plus designed a live preview option, allowing the reviewer to see how the translated content will appear in the HTML format. This means that product descriptions can be viewed alongside the images they describe, leading to a better-quality review process, while any issues with character length or layout of altered text are avoided, creating a much more streamlined workflow.
The Benefits
Consistently high quality. translate plus offered 3 different sample translations for each language combination within each of Jabra’s product categories, so that Jabra could approve their preferred linguists and use the pre-prepared glossary to receive exceptionally high-quality results every time.
Time savings by using the bespoke CMS integration between i plus and Sitecore, Jabra do not need to waste time manually sending new content or pasting translated content back into their CMS.
Improved workflow using the in-house-developed live preview functionality in review plus, Jabra no longer need to involve their web development team in pre-publication checks, saving time and valuable IT resources.
Cost savings with their translation memories and glossaries updated in real time, Jabra receive cost reductions on previously translated content immediately, without losing these savings due to slow or missed manual updates.
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Our clients say
"Thank you so much for concluding our project so quickly and so efficiently! It came as a wonderful Christmas surprise to me that all languages were completed and uploaded for use by our reviewers. The guides look really good. My compliments to everyone at Translate Plus for pulling out the stops to get the project done so quickly, and so well. I am equal parts happy and impressed what you and the team achieved for us. "
Project Manager – e-learning Team
DHL
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"Very good job! Many thanks for your precious and fantastic support - I really appreciate your great effort in a situation with short delivery time like this. Thank you very much."
Technical Communicator - Product Information
Atlas Copco Industrial Technique AB
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Excedo
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Mondelez International
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