Government of Ontario
Publicis Canada, Government of Ontario
In 2020, the Government of Ontario launched the Driving Prosperity Plan (DPP), a long-term initiative for the automotive industry informed by strategic advice from across the sector. To support the momentum of the plan, the Ministry was tasked with running a time-limited, primarily digital advertising campaign that would promote Ontario as a global leader in the automotive sector and as an exciting new place for investing in the manufacturing of electric vehicles. Upon creative development and discussions with Carat Media and Publicis Canada, Canada's largest digital advertising agency, the Ontario, Canada: A Hub for Tomorrow’s EV campaign was born. The campaign’s objective was to attract investment in EV and battery manufacturing by targeting the following markets: Japan, South Korea, USA, Germany and France. Gravitating around the electric vehicles sector, the campaign was designed to highlight Ontario’s EV value proposition to international investors and target its audience through OLV content via Social, Search, Digital Banners and other channels.
The Challenge
To help attract global investment in EV & battery manufacturing for the Government of Ontario, Publicis Canada, needed support with the cultural and language adaptation of varied English assets into: Japanese, Korean, German and French. This required the delivery of creative language services, including cultural consultation, transcreation and production. Moreover, suitable and local voiceover talent had to be sourced for the production of voiceovers and subtitles for online ads.
Publicis Canada approached the creative language services team at translate plus and we worked together to localise the required language assets to help the campaign reach its culturally diverse audience.
The Solution
The scope of work for this multi-asset campaign included the following list of creative language services: cultural consultation; voice sourcing and casting by tapping into our global network of transcreators, VO studios and professionals; coordination and delivery of 1x :90, 3 x :15, 1 x :06 VO recordings; subtitling for online content including OLV ads; transcreation and production for microsites and social content, as well as tagline transcreation.
The Benefits
Increased engagement: 386k+ impressions & 200k microsite visitors globally - this is 8 times more than a similar campaign launched in 2018.
41%+ of the target audience indicated they’d be inclined in investing in this city
Instilled a global brand image, distinguishing Ontario from its competitors
From the blog
5 Essentials to Consider When Translating Medical Documents
Medical document translation is a highly specialised language service with some of the strictest requirements. Given the gravity of its potential impact on human lives, organisations and professionals, there is...
From twitter
Our clients say
"I want to let you know that our mission was very successful yesterday. The interpreter was a pleasure to work with and I highly recommend her for future work. "
Investigations Team (Europe)
The IFRC
Our clients say
"We’ve gotten good feedback from the client (Government of Ontario) on the campaign. They’ve already passed their expectations on interest and leads and still have a month to go on the campaign."
Account Supervisor
Our clients say
"Thank you so much for concluding our project so quickly and so efficiently! It came as a wonderful Christmas surprise to me that all languages were completed and uploaded for use by our reviewers. The guides look really good. My compliments to everyone at Translate Plus for pulling out the stops to get the project done so quickly, and so well. I am equal parts happy and impressed what you and the team achieved for us. "
Project Manager – e-learning Team
DHL
Our clients say
"Very good job! Many thanks for your precious and fantastic support - I really appreciate your great effort in a situation with short delivery time like this. Thank you very much."
Technical Communicator - Product Information
Atlas Copco Industrial Technique AB
Our clients say
"Amazing! Thank you all for your help in getting this turned around super quick!!"
Assistant Brand Manager, Fabric Care
Reckitt Canada Inc
Our clients say
"Taking our startup business international and establishing an online presence is a big challenge for us and international SEO has made a positive impact on our branding…We are already seeing improvements in our search engine rankings and site’s performance!"
Sayaka Soma, Digital Marketing Specialist
Excedo
Our clients say
"I would recommend translate plus to be a translation partner. All our experiences with translate plus have been very positive. We appreciate the professionalism and timely deliverables from translate plus. All the projects were delivered on time and the quality of the translation was excellent."
Vickie H
Mondelez International
Our clients say
"We've dabbled with translation in the past but we haven’t had much success until we met you guys."
Kate Berrio, Senior Program Manager
