The business case for professional interpretation services grows stronger every year. As more companies take to the global stage and expand into new markets, the demand for interpretation and other language services continues to increase.
In this article, we explain what interpretation is as a language service and how it helps businesses go global.
The Webster dictionary defines the verb “interpret” as: “to explain or tell the meaning of: present in understandable terms”. There are several ways to define interpretation but this definition provides a good overall description of the language service we are discussing in this article.
More specifically, interpretation (as a language service) translates spoken or signed words into another spoken or signed language.
This is a vocal or signed language service performed in real time by professional interpreters to facilitate communication between people of different language backgrounds. Interpretation is commonly used to translate conversations between two or more parties but it also plays an important one-way role for delivering messages to audiences.
Common scenarios where interpretation is required include:
- Court cases
- Police interviews
- Medical consultations
- Business meetings
- Press interviews
- Public announcements
There are two main types of interpretation used for different scenarios: consecutive and simultaneous.
- Simultaneous interpreting: The interpreter listens to the speaker and renders their message in the target language in real time.
- Consecutive interpreting: The interpreter allows the speaker to finish talking and, then renders their message once the speaker(s) have stopped or paused.
Traditionally, interpretation is performed face-to-face, but phone and video interpretation is increasingly common as supporting technologies become more reliable and affordable.
In today’s global business environment, companies can require interpretation for a variety of purposes:
- Boardroom meetings: International companies with executives from different language backgrounds may need interpretation services for boardrooms.
- Business meetings: Meetings with international partners, suppliers and other stakeholders.
- Investor meetings: This is particularly common for start-ups seeking investment as part of international expansion.
- Negotiations: When discussing and signing potential new deals with international partners, interpretation may be crucial for negotiations.
- Contract interpretation: Contracts in foreign languages can require specialist interpretation at various stages of agreements.
- Legal consultations: Any instance where you communicate with legal experts from a foreign-speaking market.
- Trade shows: When organising or participating in international exhibitions, as well as speakers or attendees.
- Business conferences: With international speakers attending conferences and industry events, interpreters can relay their message to audiences in real time.
- Press conferences: Companies making press conferences and announcements in foreign-speaking markets often need interpreters to get their message across to local audiences and journalists attending said conferences.
The list could go on, but the point is that global business relies on seamless communication across all language barriers, and interpretation plays a key role in this. In any instance where conversations or messages translated in real time (or rendered in sign language) are needed, professional interpretation services are the solution.
Professional interpretation services can take a business through every stage of international growth and expansion. From the first meetings with potential investors, through to negotiations, contract signings and legal consultations. Interpretation essentially facilitates the flow of communication between different languages in situations where you simply cannot afford any misunderstanding (and where often first impressions matter).
Interpretation also plays a key role outside of the boardroom and top-level meetings; it can connect international brands with audiences in every target market. Press conferences and any other situations where a message needs to reach specific language audiences quickly and smoothly, can turn into successful events with good outcomes, thanks to the work of professional interpreters.
If your business often requires to liaise and meet up with international and foreign-speaking stakeholders, interpretation services could really help improve the flow of communication and avoid any costly misunderstandings during important situations and business meetings. Please complete the form on our contact page to speak to our interpretation team and discuss your needs.