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Website localisation: when your digital home goes global

Going global online often seems quite overwhelming. Developing your digital home is a long process in the first place, so having to adapt its elements to suit multiple target audiences in various markets around the world can seem daunting.

But this is where website localisation comes into play. In its basics, website localisation is an adaptation process, which allows your website to speak different languages on a native level.

But what is website localisation?

Website localisation helps adapt not only the linguistic, but also the non-linguistic elements of your website to each target market with its cultural specificities and social quirks.

It takes care of date formats for example. Those vary from place to place and may be crucial to making sure your customer understands your content correctly. Other non-linguistic elements involved may be names, numbers, text expansion and contraction and even font choices depending on the language system of the specific target market.

In its essence, website localisation is a type of adaptation which takes a more rounded approach to translation and culturalisation.

Before you embark on the journey that is website localisation…

… There are a few things to consider.

Once you have decided to localise your website…

When going on the website localisation journey, you want to make sure you go prepared – you need to check you have the essentials before going out the door and into the wild.

Even though it might seem like a daunting process, website localisation is one of the key steps you need to take in order to bring your name, your product and your service to global audiences. There are benefits to localising instead of simply translating the text on your website, one of the main ones being your target audiences feeling comfortable and welcome in your digital home, no matter where in the world, and them quickly turning into clients.

If you think it is time to take this step and localise your website, please get in touch with our dedicated team of website localisation professionals.

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