Voiceover services: How do you choose the right voice to represent your brand?

Published on October 30th, 2018

voiceover artist

Choosing a voiceover artist to represent your entire brand can be a tricky process. Luckily, we have been helping companies across a variety of industries find and record the perfect voice for many years – so we know our fair share about how to approach this.

In this article, we are looking at the key considerations you need to have in mind when you are looking for a voiceover artist. With these tips you will not end up with recordings that are “good enough”, you will end up finding the ideal voice(s) to represent your brand in every scenario.


Know what you’re trying to achieve

The first thing you need to clarify is what your objectives are with your next voice search. Are you looking for the lead voice for an ongoing advertising campaign that will run over the next two years or a brief sound clip? Perhaps you are in need of numerous voiceover actors for translated footage or something else entirely – the point is, your needs from a voiceover artist are going to depend entirely on what your objectives are.

Make sure you know these before you get started.


Know your target audiences

Likewise, you will also want to know your audiences and what they expect from your brand. You might think of your business as an industry leader but is this how your target audiences view you? Apple can get away with maintaining the persona of a luxury brand because this is how people see it but Sports Direct takes a very different approach.

If you are marketing to foreign speaking audiences, do not assume their expectations are going to be the same as your prospects back home. Instead of simply translating your content, start again with your market research and pinpoint the unique needs and expectations of every audience.


Define your voice before choosing a voiceover artist

Once you know what you are trying to achieve and what your audiences expect from you, it is time to craft your ideal voice. This is where you need to decide what kind of impact you want your voiceover to have and this is something you don’t want to take lightly.

Do you need a voice that sounds safe and reassuring to people or edgy and innovative? Are you looking to show how serious your brand is or would you rather show off your company’s sense of humour? These are the kind of questions you need to be asking before you start your search for voiceover artists.


Find the right voice to represent your brand

Once you know what you need from a voiceover, finding the right voiceover artists is actually the easy part. We have got connections with some of the industry’s brightest talent who record in our in-house studio or send their own files to us, depending on their location and preferred workflow.

We also have access to voiceover artists from a wide range of language backgrounds, which means you can find the right voice for your brand in every language you are targeting.

All you need to do is give us your requirements and we will be able to find the ideal voice for your needs. Otherwise, you can speak to our team of voiceover experts and they’ll be able to help you through the steps we have looked at in this article and pinpoint exactly what you need.

Posted on: October 30th, 2018