Blog

In the translate plus blog you'll find entries written by a wide range of authors from within our company, offering you valuable insight and perspectives on the topics that matter to you most.

We have published multiple articles on this blog with examples of when transcreation could have saved major brands like Nike...
Interpreting is a lot more complex than simply speaking in another language. Professional interpreters need to keep one step ahead...
If you have ever tried transcribing audio content into text, you will know how difficult it is to do both...
Going global online often seems quite overwhelming. Developing your digital home is a long process in the first place, so...
Video marketing is crucial to international businesses, but creating footage for global audiences is no simple task. In many cases,...
In the modern day where auto-generated YouTube subtitles are only a button away, it is easy to think paying for...
Sometimes translation is not enough to adapt content or products for foreign-speaking markets. The translation process itself has a knock-on...
With global industries like the pharmaceutical business, booming travel sectors around the world and more people emigrating than ever, medical...
Translation has changed a lot over the past few decades and it takes a lot more than language expertise to...
Machine translation has made huge amounts of progress over the past decade, but it still has the reputation of being...
Choosing a voiceover artist to represent your entire brand can be a tricky process. Luckily, we have been helping companies...
The translation of advertising material is a highly complex process due to the kind of language brands use in their...
Desktop Publishing (DTP) translation adapts graphics and other visual documents for multiple languages. Unlike a regular text file, translating something...
When you have an ongoing translation project, certain words are going to keep popping up in your content. Think industry...
Automotive translation is a broad concept that plays a crucial role at numerous stages of the design, manufacturing and sale...
According to Statista, global language services is set to become a $56.2bn industry by 2021, up from previous estimations that...
Sometimes translation alone is not enough to capture the meaning you are looking for in another language. In some cases,...
Doing business internationally comes with a range of legal obligations that will be foreign to you in more ways than...
Interpretation is crucial to breaking down language barriers in a wide range of environments – from courtrooms and doctors’ surgeries...
Legal translation deals with sensitive issues ranging from crime and lawsuits to major business deals – scenarios where the outcome...
When you produce video footage for multilingual audiences, you are obviously going to translate your content for each target market....
French poet and inventor, Charles Cross is remembered as the earliest inventor of a sound recording and reproduction machine. That...
When you target foreign-speaking markets with an online brand, you need more than translation to connect with audiences. Expectations of...
When you are translating video content, one of the first decisions you need to make is how to deliver new...
Creating advertising campaigns for international audiences is a tricky task. Each demographic comes with its unique wants and needs as...
As translation technology matures, we’re capable of handling complex projects in larger volumes without compromising quality. Used correctly, tools like...
In the digital age where artificial intelligence, big data and virtual reality are constantly grabbing our attention, it’s easy to...
Ten years ago, content marketing was still new enough that most businesses hadn’t started investing in it as a marketing...
Technical translation is responsible for making sure instruction manuals, user guides, research papers and a wide range of technical documents...
If you target an international audience in your marketing strategy, then website translation and localisation are important to your brand....
Social media marketing is pretty much a compulsory thing for international brands. Aside from providing a platform where you can...
With tools like YouTube’s automatic captioning, it’s easier than ever to upload video content for a global audience without taking...
Transcription may seem like a specialist service reserved for niche industries like journalism and law but this isn’t strictly true....
When translation works, your audience should never even notice it’s there. Instead, your content feels entirely native to everyone who...
Translation mistakes can cost businesses huge amounts of money, destroy a brand’s reputation and even cause diplomatic crises between agitated...
Professional translators have all the linguistic skills you need to convert most types of content into other languages. From multilingual...
While interpretation is essentially the spoken form of translation, it requires a unique set of skills from any other kind...
When graphic designs and other forms of visual content are translated into other languages, it’s not only the words that...
According to BMI Research, global vehicle sales will increase by 3.6% this year after a record-breaking 2017. As a result,...
A commercial for a South Korean home appliance went viral last month, thanks to some painfully awkward translations. Sadly, it’s...
Legal translation isn’t only for the courtroom – in fact, it’s crucial to every business operating in international markets. From...
There’s a lot of hype around artificial intelligence (AI) technology right now and there’s genuine reason to be excited. The...
With the internet opening video games to a global audience, translating for multiple languages has become a vital task for...
When you’re creating video content with multilingual audiences in mind, there are aspects beyond the language that you need to...
Today’s marketing industry is a fast-paced world where things are constantly changing – new technologies, shifting trends and a growing...
In the modern days of auto-generated subtitles on YouTube, it’s easy to think video translation is a simple enough task....
The best advertising campaigns resonate with audiences in a way that brings them closer to commercial brands. There’s a certain...
New research into neural machine translation (NMT) claims the technology is capable of translating literature with a 25% flawless rate....
When discussing proofreading services, it might sound like one of those tasks we can quickly do ourselves – it doesn’t...
Translate a website sounds like a purely linguistic affair; get those pages of yours translated and you’re done. Except there’s...