Today’s brands are required to produce an overwhelming amount of content on consistent basis. Finding the right mix of creating things in-house and outsourcing can be tricky but it’s important to understand the difference between each type of content you are creating. For example, it takes a very different kind of writer to create viral social media content compared to one who is going to write the best ads for you.
In this article, we are looking at five times every brand needs a copywriter and this is all about the content that really sells to your target audiences – pretty important stuff.
#1: Creating a new website/web pages
When you are building a new website, updating your existing site or adding new pages, content is always at the heart of it. Too many businesses are quick to throw any old string of sentences together, which are mostly filled with fluff, clichés and often poor spelling and grammar to go along with it.
That is not going to inspire people to do business with you.
A copywriter’s job is to create content that makes people excited about your business and what it has to offer – no matter how technical it may be or how boring your rivals manage to make it sound.
#2: Every advertising campaign
The shift towards online advertising has led to a lot of DIY ad copywriting and this fine if you have got the time and budget to spend on experimenting (and hopefully getting it right in the end).
If you are looking to get results as quickly as possible though, get yourself some quality copywriting services that will leave you with ads that inspire people to take action.
#3: A/B testing for better performance
To improve the performance of your website and turn more visitors into paying customers, you need to test new design improvements. This is the only way to maximise conversion rates with your calls to action (CTAs), reduce the number of people getting stuck on your forms and pinpoint user problems getting in the way of people buying from you.
This includes testing the copy on your pages and particularly your CTAs, which have to convince people to take action with a very small amount of text. Creating concise, powerful snippets of text is where copywriters are their most valuable.
#4: Email marketing
Email marketing is widely considered the most effective channel among industry experts and businesses owners – up to 40 times more effective than social media, according to research from McKinsey.
That is, it is up to 40 times more effective for brands that put the effort into creating great email marketing campaigns and this includes copywriters to scribble all of that wonderful content you are going to need.
#5: Creating sales copy
Whether it is on your website, in your brochures, print ads, video marketing campaigns or anywhere else, as soon as you are creating content designed to make people take action, this is where you need a copywriter. It is painfully obvious when these are created by inexperienced writers and you are simply not going to convince anyone with an overly promotional copy.
A good copywriter knows how to create a convincing message in a way that people do not even realise they are being convinced. It is a subtle art and the key is leaving people with the belief they have made their own purchase decision without any outside influence, even when the opposite is true.
If you want to know more about copywriting and when you might need to use copywriting services, reach out to us on social media with your questions or drop us a line to speak with our copywriting experts directly.