Blog

In the translate plus blog you'll find entries written by a wide range of authors from within our company, offering you valuable insight and perspectives on the topics that matter to you most.

Marketing content translation is crucial for multilingual brands looking to connect with markets around the world. To capture audiences and...
In today’s data-driven world, market research is a thriving industry generating $70bn in annual revenue globally. It is also an...
Transcreation adapts your message to evoke the desired response from audiences of a different language and/or cultural background. You will...
Transcription technology has advanced a lot over the past decade, thanks to breakthroughs in machine learning and voice recognition. The...
Digital marketing translation is a multidisciplinary practice that builds an online presence in every target language. We are not talking...
Machine translation instantly converts content into foreign languages, but the technology isn’t reliable enough for commercial purposes. Last year, Facebook’s...
Desktop publishing (DTP) translates digital documents in the same software used to create them to ensure consistency and quality across...
The fast-moving consumer goods (FMCG) market is a demanding sector for everyone involved. Success relies on selling a constant stream...
Legal translation sounds like a niche service that only a select few types of businesses might need. However, in today’s...
Augmented reality (AR) and virtual reality (VR) are two of the biggest technology trends shaking up industries around the world....
Subtitles are everywhere in the age of global cinema and online video content, but how much do people really know...
Video localisation can be the difference between footage that inspires audiences around the world and a campaign that falls flat...
Keyword translation is crucial for any website looking to build an online presence across multiple language locations. These are the...
Training a multilingual workforce is no easy feat, especially when your teams are spread out across the world. Any issues...
Machine translation is one of the most disruptive technologies in the language industry, but there are a lot of misconceptions...
Running an international eCommerce empire sounds great, but successfully cracking several international markets is not very easy. Your first challenge...
Software translation requires a delicate mix of linguistic and technical elements, ranging from the translation of individual words to the...
We live in a digital age defined by cloud technologies, which have reshaped almost every aspect of our lives. Greater...
AI translation is advancing every year and not only in terms of features like the new interpreter mode in Google...
Every industry will look back at 2020 as a pivotal year, for better or worse. Many have been shattered by...
Effective copywriting crafts messages that inspire people to make meaningful purchase decisions. It is the heart of every advertising campaign...
The digital transformation has been underway for many years already, but 2020 has forced record numbers of businesses to adopt...
Translating training material for a multilingual workforce can transform the way a business operates. Aside from expanding your pool of...
The podcast industry has exploded over the past few years and the industry is expected to grow by a further...
Technical translation breaks down language barriers for a wide range of industries that need to operate in the globalised age....
Professional translators use a wide range of technology to convert documents into multiple languages faster. The challenge is to decrease...
Modern businesses rely on a range of digital channels to attract new customers – most of which require a constant...
Like most industries, the life sciences field has been severely disrupted by the coronavirus outbreak – arguably more than any...
Multilingual SEO allows you to build a search ranking in multiple countries and deliver content to audiences in their native...
Financial translation is a broad language service that is used by companies across a wide range of services. Transactions keep...
Chatbots were the biggest trend in technology throughout 2016 with marketing and tech gurus insisting the bot revolution was upon...
Multilingual websites open businesses to the world, as well as domestic markets that aren’t native speakers or simply prefer to...
Artificial intelligence has progressed a lot in recent years thanks to developments in machine learning, neural networks and data science....
With modern businesses comprising of multilingual workforces, there is a growing need for inclusive training that helps everyone do their...
Languages are incredibly complex and translation is not always enough to communicate the intended meaning of words, messages or ideas....
The coronavirus outbreak has affected every aspect of life, to such an extent that nobody truly knows if things can...
Artificial Intelligence (AI) is changing the way every business operates, driving a new breed of automation capable of taking on...
The coronavirus outbreak has exposed weak points in every industry, from food production and medical equipment supply to travel safety...
Manufacturing is a truly international industry and you only have to look at products like the iPhone for reference, which...
With the latest online tools, you can have an e-commerce website up and running in a matter of hours, rather...
E-learning translation projects can be daunting when you have to create multiple versions of the same material, ensuring that each...
Advertising translation connects brands with multilingual audiences. There are no second languages in marketing; brands need to reach every target...
Modern brands are required to produce a large amount of multimedia content just to get themselves seen. From social media...
Machine translation is improving every year and technology companies are constantly telling us that AI algorithms are close to replacing...
There are a lot of technical terms in the language industry, including the many different types of translation and related...
Multilingual brands come in all shapes and sizes in the digital age. From global eCommerce websites and financial firms to...
The translation industry can’t stay still for long, constantly needing to adapt to evolving trends. Due to the range of...
For some translation projects, language experts are all you need to create multilingual content. Other projects, though, require additional expertise...
E-learning has become a crucial tool for businesses and educational organisations, but it’s also become a highly lucrative industry in...
According to Smart Insights, nine out of ten marketers expect to increase digital marketing budgets in 2020 as the competition...