Blog
In the translate plus blog you'll find entries written by a wide range of authors from within our company, offering you valuable insight and perspectives on the topics that matter to you most.
Personalisation is a key marketing strategy for eCommerce companies. As you collect more data from leads and customers, you can...
Charities and NGOs are often the last line of defence for people in need. Sadly, receiving support it is proving...
Advances in AI technology and its applications are affecting every industry at the moment. In recent weeks, different music artists...
The pandemic created a surge in working from home and in video conference meetings. More people than ever before are...
Translating eLearning content can open up your courses to international audiences. A quality translation strategy can multiply your revenue potential,...
Diversity, equity and inclusion (DEI) describe three core values for developing fair environments for all people. The acronym DEI is...
In the words of NASA, “there is unequivocal evidence that Earth is warming at an unprecedented rate”. The US agency...
As AI technology improves, we have to re-ask questions such as is machine translation good enough for subtitling? With GPT-4...
Image by Sammby via stock.adobe.com. AI translation tools - at the moment at least - cannot produce 100% accurate translations. The...
Image by annetdebar - stock.adobe.com Keyword translation is a crucial part of any multilingual SEO strategy. Yet, it is often overlooked...
Audio transcription is one of the oldest language services with a long history of converting speech into text formats. Tradition...
Retail companies selling to multiple language markets face a unique set of challenges – as we’ve covered on our blog...
Copywriting can be one of the most challenging types of content to translate. You put a lot of effort into...
Modern brands have to produce a variety of content in different media formats to stay relevant. Corporate blogs are still...
Subtitles are one of the most effective ways to translate video content. In most cases, they are also the fastest...
With ChatGPT now powering Microsoft’s Bing search engine, the conversational AI tool has truly taken the world by storm, and...
ChatGPT is the biggest trend in technology right now, making waves across every software category and industry (even more so...
Standard translation isn’t enough to convert a marketing campaign into multiple languages. The linguistic complexity and creative nature of marketing...
The global language service market reached $62.6 billion in 2021 with a CAGR of 7.5% forecast between 2022-2027. Despite uncertainties...
Subtitling is one of the most popular approaches to video translation but producing quality subtitles is more difficult than it...
Designed by Freepik Localisation plays a crucial role in diversity, equity and inclusion (DEI). Designed to make content more accessible...
Multimedia localisation is a term modern businesses need to be familiar with. Translation alone is no longer enough to connect...
Technical documents are complex writing pieces that require specialist knowledge and skill to translate into quality resources. According to the...
Language service providers (LSPs) and translators have to consistently provide quality for all of their client’s content. To maintain this...
A Drupal translation connector makes it easier to request, receive and manage translated content on one of the most popular...
Today’s brands have to produce an infinite amount of content to stay connected with their target audiences. Aside from creating...
Translating a single document from one language to another simply requires the right translator. Yet most translation projects involve multiple...
Translation memory and terminology management (sometimes referred to as a translation glossary) are two of the most common tools used...
Google Translate is one of the most popular translation tools used by companies and individuals alike, as it provides instant...
Audio transcription’s role in global businesses has evolved over the past few decades. Once a critical service for a select...
Every business has to manage a certain amount of legal documentation. For companies operating across language borders, this makes legal...
Medical translation is one of the most specialised language services in our industry, and the consequences of translation mistakes in...
If your project involves highly creative content, then the standard approach to translation may not be enough to get the...
Translation and interpreting may seem like similar language services but, the closer you look, the more obvious their differences become....
Translating product descriptions is one of the most time-intensive tasks for multilingual e-commerce brands and online retailers. It can turn...
Effective subtitle translation can open your video footage to audiences around the world but delivering immersive viewing experiences in foreign...
Website translation is the core language strategy of multilingual brands in the modern age. Companies can create a native online...
Consumer electronics translation could be the most global of all language services. With an estimated 6.6 billion people around the...
The business case for professional interpretation services grows stronger every year. As more companies take to the global stage and...
One of the most important roles of a company’s internal legal department is to promote the organisation’s compliance with laws...
Game localisation testing plays a crucial role in translating games for multiple language audiences. It ensures each version of your...
The global sports betting industry reached a market value of $231 billion in 2022 as one of the world’s fastest-growing...
Transcreation is a specialist type of translation most commonly used for marketing and advertising purposes. The service was originally crafted...
Machine translation is one of the most widely-used language technologies, but it is also the most controversial. Quality concerns raise...
The e-learning market surpassed $315 billion (£294bn) in 2021 with forecasts estimating an impressive 20% compound annual growth (CAGR) from...
Building a global brand requires a fully-integrated language and marketing strategy that connects with audiences in every target market. Gaining...
With eCommerce Expo 2022 back in London this year, from 28 to 29 September at the iconic ExCeL London, we...
Content writing and copywriting are two of the most important marketing activities for modern brands. While copywriting is one of...
Gaming translation should feel effortless to the people enjoying your games, leaving no trace of the challenges you had to...