With more of your customer base online than ever before, digital marketing is the fastest growing and arguably the most important strategy to engage with your customers. Technologies such as Google analytics allow you to turn terabytes of browsing information into manageable and usable data for driving sales and growth through SEO (search engine optimisation), SEM (search engine marketing), and PPC (pay-per-click). But how can you use these tools effectively to take your business global?
In order to effectively compete on the internet, you must be sure your sites and PPC campaigns are optimised to appear favourable in search results within every market and language you are targeting. This is not a matter of simply translating your domestic keyword list to achieve the same online results as your home market. To engage with the right audience in the most relevant search results, keywords and web content must reflect the culture and linguistic nuances of your global customers within their local markets.
Using linguists who are specifically trained and experienced with SEO, SEM and PPC campaigns, we offer a range of services to help you increase your search ranking, relevancy of keywords, click-through rates (CTR) and conversions, whilst retaining your brand voice and consistency. Using in-country linguists, we achieve these results through a selection of services:
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The only localisation solution for not only inbound, but more importantly, outbound social media posts using human translators.View details