Blog

In the translate plus blog you'll find entries written by a wide range of authors from within our company, offering you valuable insight and perspectives on the topics that matter to you most.

Most online businesses know they need search engine optimisation (SEO) to reach a wider audience. Web localisation, on the other...
Last year, we accused Hollywood of not taking voice over recording seriously enough and we stand by that claim. However,...
  When you need a quick conclusion to conversations across language barriers, professional interpretation means everyone knows where they stand....
It’s Valentine’s Day once again and, just in case you’re bored of saying the same old three words in English,...
Star Wars icon Mark Hamill made headlines in January by reading out Tweets from US President Donald Trump – in...
The internet is going through a transition phase right now – one that’s going to change the way people use...
Web localisation is a key practice for any business targeting audiences in multiple countries. Whether your mobile app is built...
We know how confusing the terms translation, localisation and transcreation can be when you band them together. Understanding the difference...
Making it big in overseas markets sounds great but the marketing workload required is massive. You can’t simply run the...
 It’s pretty common knowledge these days that you need to localise your website to get the most from international audiences....
A multilingual website is the core of any online brand with an international reach. However, when it comes to website...
Microsoft is doing everything it can to stay ahead in the consumer translation services game, and it’s just added a...
When you’re building a multilingual website, translation obviously plays a key role. However, there’s far more to making a website...
There’s no shortage of transcreation services (apps) on iTunes and Google Play, each one promising to turn your phone into...
Get your facepalms at the ready folks, because we now live in a world where ‘emoji translator’ is an actual...
In the days of modern spellcheckers, predictive text and other writing tools, typos should be a thing of the past...
Okay, so you know your company is in need of some translation services - now all you have to do...
It’s no secret that in order to build a successful brand globally, you need to understand your international target market,...
As with any new or updated technology, you have to expect a few teething problems. This is becoming increasingly apparent...
The biggest names in language technology are fighting hard to break the language barrier. Their mission is to match the...
Machine translation is a funny thing in our industry: a powerful tool when used correctly, but equally as dangerous in...
The majority of legal translation never takes place in the courtroom. In fact, most of it is designed to keep...
Artificial Intelligence (AI) is dividing experts from all walks of life – there’s little doubt it will revolutionise human life,...
Yesterday was the final day of the US trade mission, kicking off with a visit to the Weather Company – acquired...
New York City is a busy place – especially on a Monday when there’s a UN summit of world leaders...
 As you can imagine, the weekend was a somewhat quieter affair than the packed schedule of Friday, so I’ll keep...
Our Friday kicked off with a visit to start-up incubator 1871, where the delegation was welcomed by 1871’s CEO, Howard...
Rule number one when launching a product overseas: don’t embarrass yourself in front of your single biggest market. Well, that’s...
Our second day in Chicago started with a trip to The Mill, a visual effects, creative content, post-production and content...
People often talk metaphorically about “being on a mission” to do something. Today I’m delighted to say that I am...
With more businesses going global than ever before, legal translation is something that expanding companies need to take seriously. It...
Keeping Google happy with your content in English is hard enough, let alone having a multilingual website to optimise too....
There are around 6,500 spoken languages in the world today, which makes living and working in such multicultural settings all...
It doesn’t matter which industry you’re in, the sheer volume of content a modern business needs to create can be...
When it comes to content management, choosing the right platform is vital for a business. You don’t want to set...
The first ancient Olympics Games took place in Ancient Greece and is traditionally dated as far back as 776 BC....
We often talk about translation technology on this blog and how it compares to human translators. We’re not the only...
Choosing a translation agency for the first time can be pretty daunting. Every company promises that they can deliver what...
Since Britain took the surprise vote to leave the EU last month, uncertainty has hit markets all over the world....
Translation technology has taken some impressive leaps into the future over the last year or so: instant translation is already...
Not long ago, we published an article looking at five industries that can’t accept translation mistakes. First on our list...
Some web design trends catch on for the right reasons: because they improve usability or the overall experience of a...
Some web design trends catch on for the right reasons: because they improve usability or the overall experience of a...
China has caused something of a global uproar with one of its latest advertisements. Domestic brand Qiaobi has been called...
It’s no secret that the voiceover community feels Hollywood has forced voice actors off the big screen. Before seasonally trained...
Your company logo is the face of your entire brand. Instantly recognisable, it should communicate everything that people associate with...
When you launch a product overseas, one of the toughest branding questions you’ll face is whether to translate the name...
Last month, Google’s AlphaGo program beat professional Go player, Lee Se-dol, at the complex Korean strategy game. Google’s artificial intelligence...
Normally, when we talk about translation mistakes the conversation revolves around marketing blunders from global brands. Mistakes like these can...
Race has been a big topic in the movie industry this year. The Oscars were overshadowed by criticism for a...